The Privacy of Play

Growing up in the digital age means having access to powers and possibilities previous generations never had. But growing up in the digital age means taking on and manage new responsibilities and risks, too.


Trust is Zeitgeist. Read about 3 principles we have applied for designing digitally enhanced toys and what do we think about data sharing.

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Getting children ready for the (digital) future

As long as children cannot get inventive, digital media will not teach them anything. We love technology, but we have to make sure kids gets from it what they truly need.

Here is a guide to the precious open ended play, featured from The House of Beautiful Business journal Q&A with our co-founder Justyna Zubrycka.

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The Importance of Play - and how it relates to creativity and learning


Expressions such as ‚work hard, play hard‘ draw a picture of play as something enjoyable that – if at all – find its role as the counter-part to „more serious activities“, e.g. work. If something is trivial, simple, or can easily be done, it might even get labelled as ‚child’s play‘. 

Have we been misled by common language and conceived wrongly of „play“? 

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